Communications

Princess Lydia Obi

Group Head, Media and Communications

Princess Lydia Obi serves as Group Head of Media & Communications at eTranzact Global, providing strategic leadership in corporate communications, brand positioning, media engagement and digital communications. She brings a multidisciplinary background in marketing, creative production and business operations, with a focus on strengthening corporate reputation, enhancing stakeholder engagement and advancing the Group’s visibility across international markets. She holds a degree in Business Administration, majoring in Marketing, from George Washington University, Washington, D.C., and is pursuing an MBA at Northeastern University, Boston, Massachusetts, with an expected completion date of May 2027.

Lydia combines strategic communications expertise with strong capabilities in brand development, media production, event management and programme execution. Her professional experience encompasses leadership initiatives, public-sector engagements, high-profile corporate events and integrated marketing campaigns. With a disciplined approach to execution and a strong understanding of the relationship between brand reputation and business growth, she is committed to positioning eTranzact Global as a leading voice in financial technology, digital innovation and financial inclusion across Africa and international markets.